Creator · Director · AI Story Architect

Bernie
Su.

Peabody and three-time Primetime Emmy award-winning creator, director, and interactive storyteller building the next generation of AI-native entertainment.

3× Primetime Emmy· Peabody Award· First Emmy for YouTube· First Emmy for Twitch· First Peabody for Twitch· Webby Award· Creator & Showrunner — Whispers· Head of Creative — Pickford.ai· 3× Primetime Emmy· Peabody Award· First Emmy for YouTube· First Emmy for Twitch· First Peabody for Twitch· Webby Award· Creator & Showrunner — Whispers· Head of Creative — Pickford.ai·
3×
Primetime Emmy Awards
1st
Emmy Ever for YouTube
1st
Emmy + Peabody for Twitch
AI
Native Interactive Storytelling
Featured on / worked with
Twitch YouTube ABC Warner Bros. Google Samsung Adobe VidCon ModCloth Maybelline
About

Storyteller.
Innovator.
Pioneer.

Bernie Su is a Peabody and three-time Primetime Emmy award-winning creator, director, and interactive storyteller working at the edge of AI-native entertainment.

He is the creator and showrunner of Whispers, Pickford.ai's interactive mystery series where audience behavior becomes part of the story engine. He also serves as Pickford's Head of Creative.

His Emmy-winning works include The Lizzie Bennet Diaries and Emma Approved, which helped define YouTube-native storytelling, and Artificial, Twitch's most decorated original series with a Webby, Peabody, and Primetime Emmy.

Bernie directs commercial campaigns for Olay, New York Life, and Old Spice, and speaks on generative AI, audience participation, creator platforms, and the future of scripted entertainment.

Creator & ShowrunnerWhispers · Pickford.ai
Head of CreativePickford.ai
Commercial DirectorOlay · NY Life · Old Spice
Keynote SpeakerAI · Storytelling · Creator Economy
Selected Work

The
Projects.

02 — Twitch Original · 2018
Artificial
Emmy Peabody Webby
03 — YouTube Series · 2012
The Lizzie Bennet Diaries
Emmy First YouTube Emmy
04 — YouTube Series · 2013
Emma Approved
Emmy
05 — Branded Series · 2015
Vanity
Daytime Emmy Nom.
Commercial Work

Brands.
Campaigns.

Olay campaign visual
Olay
Body Wash campaign featuring Jamie Chung, Helen Wu, and Seerat Saini.
New York Life campaign visual
New York Life
National commercial spot aired in 2024.
Temporary Old Spice campaign visual
Old Spice
Campaign concept and direction for Procter & Gamble's Old Spice brand.
Maybelline Vanity branded series visual
Maybelline
Centennial campaign brief that became the scripted branded series Vanity.
Speaking

Keynotes &
Masterclasses.

01
Generative AI: Impact, Ethics & Risks

A practitioner's view on how AI reshapes storytelling, the creator economy, and traditional entertainment - including what to fear and what to build.

02
The Future of Storytelling

From YouTube transmedia to live Twitch interaction to AI-native narrative - what changes when the audience becomes part of the system.

03
Platform-Native Storytelling

Every platform has a unique superpower. Learn how to stop adapting content and start engineering stories for the medium.

04
Audience as Participant

What happens when passive viewers become active agents whose choices actually shape the story.

05
Independent Production in the Digital Age

Emmy-winning work built outside the studio system - leaner teams, smarter tools, higher creative ambition.

"His ability to demonstrate how to create groundbreaking narratives with new innovative story engines was awe-inspiring. Bring him in to give your new storytellers the tools to create ingenious ideas."
Raeann Giles — Head of Creative Producing, Loyola Marymount University
"Engaging, funny, far-sighted, and thought-provoking. Never shies away from presenting an out-of-consensus opinion."
Ajay Kishore — Founder, Stareable Fest
"He effortlessly connected with a diverse population of students. His energy and thought-provoking presentation truly set him apart."
Erin Reilly — Texas Immersive Institute, UT Austin
"Hearing first hand from a three-time Emmy award winning storytelling pioneer was inspirational. A generous, relatable and charismatic speaker."
Megan Elliott — Johnny Carson Center, University of Nebraska–Lincoln

"He speaks from real experience — not theory — which is what makes the difference."

Inquire About Booking
Press

In the
News.