Peabody and three-time Primetime Emmy award-winning creator, director, and interactive storyteller building the next generation of AI-native entertainment.
Bernie Su is a Peabody and three-time Primetime Emmy award-winning creator, director, and interactive storyteller working at the edge of AI-native entertainment.
He is the creator and showrunner of Whispers, Pickford.ai's interactive mystery series where audience behavior becomes part of the story engine. He also serves as Pickford's Head of Creative.
His Emmy-winning works include The Lizzie Bennet Diaries and Emma Approved, which helped define YouTube-native storytelling, and Artificial, Twitch's most decorated original series with a Webby, Peabody, and Primetime Emmy.
Bernie directs commercial campaigns for Olay, New York Life, and Old Spice, and speaks on generative AI, audience participation, creator platforms, and the future of scripted entertainment.
An AI-powered interactive mystery series where audience sentiment shapes the investigation in real time. Created by Bernie Su for Pickford.ai, Whispers pushes participatory storytelling into a new production model.




A practitioner's view on how AI reshapes storytelling, the creator economy, and traditional entertainment - including what to fear and what to build.
From YouTube transmedia to live Twitch interaction to AI-native narrative - what changes when the audience becomes part of the system.
Every platform has a unique superpower. Learn how to stop adapting content and start engineering stories for the medium.
What happens when passive viewers become active agents whose choices actually shape the story.
Emmy-winning work built outside the studio system - leaner teams, smarter tools, higher creative ambition.
Two commercial campaigns for Olay Body Wash directed by Bernie Su, featuring actors Jamie Chung, Helen Wu, and Seerat Saini.
National commercial spot for New York Life, aired in 2024.
Commercial campaign concept and direction for Procter & Gamble's Old Spice brand.